FordLabs

CollaborativeProblemSolvers.

As a dedicated team within Ford, FordLabs solves mobility problems with Ford businesses by developing digital products and services in a lean, human-centered fashion.



Our Approach

Balanced. Lean.Human-Centered.

FordLabs is passionate about putting customers first. Through small balanced teams practicing human-centered design, lean methodologies, and eXtreme programming, we move fast, experiment, and iterate until we create the right customer experience.



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Human-Centered Design

The customer is always at the center of what we do. With this principle, we design desirable and usable products that solves real problems for real users.

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Lean Startup

Lean hypothesis-testing and data-driven decisions reduce the risk of building wrong solutions while still supporting directional change as needed.

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eXtreme Programming

Paired programming, test-driven development, and continuous integration and deployment enables us to build software with consistent speed and quality.




I think the most valuable piece of FordLabs is how efficiently and customer-focused you can solve a problem or come up with potential solutions.

Mark Schaller
Ford Customer Experience Manager



Our Work

A Place for NewIdeas to Grow.

FordLabs is a place where new ideas can be proven or thrown out in a very short time frame. Through customer-driven research, we cultivate and bring only the most valuable solutions to light.

We shape product outcomes through exploration, innovation, and validation in order to achieve our company’s goals and priorities.



Retroquest Tool Screenshot on Laptop Device

Retroquest Enabling Online Retros

Retrospectives allow teams to decompress and reflect upon a previous sprint and identify actions to improve the teams’ relationship and success.

Our online tool enables teams to run their retrospectives in a fun and collaborative way both in-person and remotely.

Retroquest is also available open source on Github.



Ford Self-Help Page Screenshot on Laptop Device

Enhancing Self-Help Support

One customer experience goal is to increase the sense of ownership for vehicle owners. We were tasked to improve customers’ ability to self-serve online support.

We gathered 20,000 customers’ feedback in twelve weeks, prioritized ideas, and worked through four weeks of build-measure-learn cycles with daily production pushes. Our efforts increased NPS scores by 70 points and task success rate by 30%!


RoadCode Screenshot on Laptop Device

RoadCode Traffic Safety Data

RoadCode allows traffic and safety engineers to visualize crash, connected vehicle, and cell phone data all in one place.

Sporting as the second place winner of the USDOT's Solving for Safety Visualization Challenge, the tool identifies crash hotspots and simulates solutions for improvement and cost savings.

Read the Case Study ➜


People happily sketching and playing board games in FordLabs

Our Culture

Think Hard.Recharge Hard.

FordLabs is a place designed for exploration, experimentation, and trust. Our practices and principles are how we go about our day, but the core to our success lies in a culture of collaboration.

We thrive in an environment where we can fail fast and learn from each other. We trust the team to support diverse opinions and encourage our entrepreneurial spirit.

Contact Us

We'd Love to Chatwith You.

Whether you’re interested in working with us, shadowing us for a day, or just have an idea you’d like to share, we’d love to hear from you. Just fill out the form below and we’ll be in touch.

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Downtown Ann Arbor